Exhibition
For many people around the world, 2020 has been an extremely challenging and unforgettable year due to the global pandemic, and as a result many of us have spent the year confined to our homes. However, the pandemic has also seen the gradual changes in our daily life and living habits, allowing us to rethink the meaning of life at home. Everyone has a different understanding of “home”; the home must not only provide the detailed needs of life, but also a lived-in experience. In regards to this project with Tmall, the main idea was to create an exhibition space using limited home furnishings to express the infinite possibilities of space that a home may provide. When designing the check-in photo locations, it was important that the products integrated well within the scene, displaying the high quality goods in a clever and creative manner. In line with the recent trend in social influencer marketing, we also took care to design themed booths and stalls for these to take place in.
Tmall
2020 – 06
K11 (上海)