After my involvement in Hot Toys’ POP-UP store renovation project at Fashion Walk, Hot Toys decided to elevate the store to Echo Base Causeway Bay in the summer of 2021. Additionally, a product exhibition was held at Fashion Walk during the same time.
The design of the main scene for Hot Toys Summer Showcase 2021 incorporated NEON LIGHT and elements from Echo Base, creating a captivating environment that enticed Hot Toys enthusiasts to capture memorable moments with its featured super hero ensemble.